The company was founded by Bram, who was inspired by the use of ancient oils and juices in Egypt and a mindblowing myth about how Cleopatra conquered Ceasar by simply smelling good. His adventurous character then combined his talented gut feeling with powerful ingredients and ancient techniques to translate his vision into perfume. Impressing industry experts who then helped him to polish the raw diamond he created and deliver a new and exciting line of fragrances and perfumes.