Global partner for a curated list of niche brands.

by Francesca Cherruault

Filthy was founded by Francesca Cherruault, who has over a decade of expertise in the luxury niche fragrance industry. Recognising the increasing demand for specialised support, Francesca established Filthy for brands seeking expert guidance and strategic growth solutions.

FILTHY specialises in navigating the complexities of global sales, and works with a carefully selected distribution network and direct-to-retail partnerships. Ensuring brands receive the attention and placement they deserve - maximising their potential in key markets. By collaborating with a trusted network of distributors, Filthy tailors strategies to suit the nuances of each brand and regional market. All this while maintaining a cohesive global brand identity.

Filthy provides end-to-end support, from securing premium shelf space in leading stores to fostering strong relationships with retail buyers. This dual strategy of leveraging distribution networks and retail partnerships enables Filthy to create a balanced, scalable approach to global expansion.

In addition to driving sales, Filthy’s team excels at managing the intricacies of retail logistics, product education, and in-store activations, ensuring that each brand not only reaches its audience but also leaves a lasting impression.

Through these efforts, Filthy empowers niche brands to stand out in competitive markets, solidify their presence, and achieve sustainable growth on a global scale.