Global partner for a curated list of niche brands.

Filthy was founded by Francesca Cherruault.
With over a decade of experience in the luxury niche fragrance industry, recognised the growing need for specialised support. Francesca established Filthy as a hub for businesses seeking expert guidance. Providing brands with the resources and strategic insights needed to thrive in competitive markets.

For established brands, we maintain strong relationships with current retailers while identifying innovative strategies to drive business growth. Our approach involves comprehensive management of the sales division, working in close collaboration with global marketing teams to identify and develop new opportunities for expansion.