DeoDoc was born out of a sheer need for a better solution. Sisters Dr. Hedieh Asadi and Hasti Asadi along with Professor of Obstetrics and Gynaecology, Dr. Gunvor Ekman Ordeberg, are creating the change they want to see as the first and only intimate care brand founded and run by women doctors. The trio is breaking taboos and empowering women with knowledge they need about their own bodies. The founders and the brand are multi-awarded within the wellness space and was recently honoured as a WWD Wellness Power Player in June 2021.